MKTG 320 Lecture 8: Sept 26 class notes social media marketing
Document Summary
The social publishing zone includes those channels that allow people and orgs to publish content including blogs: websites that host regularly updated content. Microblogs: like blogs except the content is limited to short busts of text (twitter) Media sharing sites: websites designed for video sharing photo sharing, audio sharing, document sharing. Types of content blog post and feature articles. White papers, case studies, and ebooks newsletters videos. Blogs: been around for more than a decade. Begun as simple online logs posted in reverse chronological order and developed into a widely used publishing vene for indvid. Earned media cuz their environments are not directly controlled by the person or org posting the content. Content can take so many forms, sometimes it is hard to categorize. Editorial message: objective and unbiased, source expresses an opinion or provides info and does not intend to carry out the agenda of an org.
