MKTG 330 Lecture Notes - Lecture 6: Brainstorming, Puffery, T-Shirt
31 Oct 2016
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Walmart = largest public company by annual revenue. Copy writer: writes headlines and blurb under headlines. Art director: visual images, graphics, anmiations, drawings. Creative director: supervisory role above copy writer and art director. Strategic relevance: are you reaching target audience, what channels are you using information ads: offereing a relief from some problem transformation ad: positive reinforcement , hedonist impulses, ex better t shirt. Communication media: how do we get an ad where. Message strategy: overall creative approach: verbal, nonverbal, technical. Puffery: (cid:498) your in good hads(cid:499) who can actually prove that can"t impede its process you let everyone get out their opinions , no feeback. Brainstorming: 2 or more people get together to generate new ideas, you in the begins. Final point is action want consumer to buy etc read up on this important. Readership: who is reading pulication, how often do they keep it around.
