MKTG 330 Lecture Notes - Lecture 7: Consumer Electronics Show, Out-Of-Home Advertising, Digital Library
28 Nov 2016
School
Department
Course
Professor
Document Summary
Billboards can be digital, they can change. Can be moving ( on train, on trolley) If laid end to end the nation"s billboards would stretch 16000 miles. 100 grace rating points, message will appear enough times to appeal to the area"s population. Now have more regional trade shows, happen in smaller cities have smaller turn out but is more cost effective, Atm: another source that can have advertisiment, example on the back of an atm receipt. Everybody is just trying to use all that available space possible. Facebook, insta, snapchat allow people to essentially broadcast to your groups or followers. Spectators: those who just watch watch going going on don"t participate. Citizen journalist: after you see movie or concert etc, you can send you review out right away. To a marketer social media means different things than to just the everyday user.
