BUS 346 Lecture Notes - Lecture 7: Linkedin, Inbound Marketing, Medical Device
Document Summary
B2b marketing refers to the process of buying and selling goods or services to be used in the production of other goods or services for consumption by the buying organization and/or resale by wholesalers to retailers. Derived demand reflects the link between consumers" demand for a company"s output and the company"s purchase of necessary inputs to manufacture or assemble that particular output. Lo 1: describe the ways in which b2b firms segment their markets. B2b firms segment their markets into the following 4: Manufacturers buy raw materials, components, and parts that allow them to make and market their own goods and ancillary services. Resellers are marketing intermediaries that resell manufactured products without. Wholesalers are firms engaged in buying, taking title to, often storing, and physically handling goods in large quantities, and then selling the goods to retailers in smaller quantities. Distributors resell manufactured products by buying from manufacturers and selling to other businesses.
