COMS 315 Lecture Notes - Lecture 3: Communication Accommodation Theory, Social Identity Theory, Ageism

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Silicon valley"s not so secret bias: ageism: age is a frequent topic in the youth culture. Ageism: the systematic stereotyping and discrimination against people because they are old: people in their 40"s 50"s are having a hard time finding jobs. Disengagement: don"t talk about age often; see it in a negative light. Engagement: most positive; growth process; more skeptical of products in the media. Self-categorization theory: don"t feel as though age is a part of our identity b/c if you don"t see your identity, Mirroring effect: what you grow up around or are surrounded by affects how you think. Persistent over-accommodation interactions can negatively impact and older pserons" sense of control and self esteem. Problematic because it"s saying cancer sucks and it"s a disability. But she was using ask how she lasted so long) Ask more personal questions not about her age (don"t. Emphasis of his young age makes people think about how his whole life was ahead of him.

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