JOUR 312 Lecture Notes - Lecture 5: Crisis Communication, Dependency Theory, Human Resources
Document Summary
Works for power plants and agencies ~ 5 years pg& e now , boutique firms undergrad: anthropology: pr practitioners: build & maintain relationships. Resource dependency theory: to accomplish values-driven goals, organizations need resources: Job duties: media relations: crafting/pitching/implementing communications, writing and writing. Media: community engagement & outreach, special events management, employee communications, counseling management communication content and timing, working w/ elected officials & stakeholders, crisis communication. Where the jobs are: corporations, nonprofit organizations and trade associations, governments, public relations agencies. Corporations: employee relations, media relations, government relations, community relations, business-to-business relations, consumer relations. Governments: press secretary, public information officer, public affairs officer, communications specialists, focus on 4 key publics: voters, news media, employees, special interest groups. Public relations agencies: agencies assist w/the public relations actiivtes of other organizations, practitoners often assigned to accounts, size ranges fomr small, local agencies to huge international agencies.
