JOUR 312 Lecture Notes - Lecture 12: Dialectic, Unconscious Mind
Document Summary
Identify how ideas come from research and subsequent thinking. Express importance of effective organization of ideas. Importance of choosing the right media for successful delivery of an idea. Illustrate the idea process w/respect to the volunteer clearing house ex. Plato aristotle: 1 the challenge of new media. ***aristotle- questioned value of education bc media changing. New media: greek alphabet and birth of written documents; explosion of literacy. Aristotle believed successful message development consisted of 4 parts. 1 idea generation (discovering right message --- invention) 3 expression (finding the best words and images) 4 delivery (selecting most effective media) by changing order: idea : invent, deliver, express, arrange. Changing the order helps emphasize important truth about idea: Each of 4 parts can influence and change the others. 10. 3 idea generation the (cid:862)i(cid:863) of idea. 4 key areas of research for pr. 2 complementary ways pr ppl rely on.
