JOUR 331 Lecture Notes - Lecture 10: Yelp
Document Summary
The continuous systematic observation and analysis of social media networks and social communities. Hollywood tracks social media chatter to target hit films. The kryptonite lock company man posted video online showing how you can use a pen to unlock the lock easily. Consumer comments are not the only one that should be monitored. 2009, 2 domino"s employees from a branch in nc uploaded a hoax video on yt, showing disturbing images of themselves. The video had been viewed more than a million times on yt in a few days before removed. Showed as the top result of google search for domino"s pizza. Fb posts, tweet, yt videos, amazon reviews, yelp, and blog posts. A man posted an image on facebook of a sandwich being measured at 11in and it went viral. Consumers have more power than ever before because of social media. Make as narrow as possible social media helps us be able to do this.