ECON 201 Lecture 2: How Monopolies Make Production and Pricing Decisions
Document Summary
The key difference between a competitive firm and a monopoly is the monopoly"s ability to influence the price of its output. Because the competitive firm sells a product with many perfect substitutes (the products of all the other firms in its market), the demand curve that any one firm faces is perfectly elastic (horizontal demand curve) Because a monopoly is the sole producer in its market, its demand curve is the market demand curve, the monopolist"s demand curve slopes downward. The market demand curve provides a constraint on a monopoly"s ability to profit from its market power the market demand curve describes the combinations of price and quantity that are available to a monopoly firm. By adjusting the quantity produced (or equivalently, the price charged), the monopolist can choose any point on the demand curve, but it cannot choose a point off the demand curve. A monopolist"s marginal revenue is less than the price of its good.