BCA 210 Lecture Notes - Lecture 17: Cultivation Theory, George Gerbner, Hypodermic Needle Model
16 Mar 2017
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Document Summary
The advertising practice of strategically placing products in movies, tv shows, comic books, and video games so the products appear as part of the story"s set environment. Native advertising is a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed. It takes valuation was judgment to determine a standard for excessive news. 35% of a product"s cost go toward advertising. Manufacturing and selling of products results in jobs for people, success for businesses and stockholders. You will be lumped in with others like you--packaged for the advertisers. You are grouped together as you consume mass media. What you click, watch, read, listen to, take part in, ect. Marketers and media outlets used to rely on a mass appeal strategy for sending their messages. Believed in a mass audience with a mass perspective. Now, audiences are defined by their special interests.
