BCA 210 Lecture Notes - Lecture 16: Puffery, Consumer Reports, False Advertising
16 Mar 2017
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Document Summary
Each of us is exposed to an estimated 300 to 1,500 ads per day. It can be found in all types of communication. Television, radio, films, newspapers, magazines, internet, mobile apps, billboards, Signs, mail, products/packaging, clothing, public transit, bumper stickers, storefronts, Telemarketers, flyer/coupons schools, sporting events / concerts, body art, planes, blimps, sky writers. Although advertising carries messages via all forms of mass communication, it itself is not a mass medium. Advertising carries the messages that come to you from the people who pay for the. Advertisers try to catch your eye, your ear, or perhaps most importantly, your heart. In mass advertising as social forecast, humanities and human sciences professor jib. Fowles finds that there are at least 15 common ways ads appeal to consumers. Need for sex, affiliation, to nurture, guidance, to aggress, to achieve, to dominate, prominence, attention, autonomy, escape, to feel safe, aesthetic sensations, to satisfy curiosity, physiological needs,
