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Class Notes (1,032,577)
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CMU (659)
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Ian Mull (8)

Class Notes for Ian Mull

Introduction to Fashion Industry

FMD 256 Lecture Notes - Lecture 4: Typography, Visual Hierarchy, Word Processor

Catalog Retailing 9/28/17 Catalog retailing Account for 22% of traffic to a website and 37% of e-commerce dollars Catalog recipients make 16% more visits to that companys website view 32% more pages and...

Fashion Merchandising and Design
FMD 256
Ian Mull
FMD 256 Lecture Notes - Lecture 3: Jargon, Moosejaw, Printemps

9/21/17 FMD258 Brick and mortar Retailing Brick and mortor refers to a physical presence of an organization or business in a building or other structure. The term brick and mortar business is often used to ...

Fashion Merchandising and Design
FMD 256
Ian Mull
FMD 256 Lecture Notes - Lecture 2: Target Market, Warehouse Club, Category Killer

9/26 FMD258 Pop Up shops Venfino Vacant Pop Up republic Specialty stores Market segmentation and operational strategies - Target market tactics - Buying and selling differenc...

Fashion Merchandising and Design
FMD 256
Ian Mull
FMD 256 Lecture Notes - Lecture 1: Geo Prizm, Inferior Good, Reference Group

9/19/2017 FMD258 Introduction Customers come in all shapes and sizes as do retailers: The trick is to match them up in such a way that mutual needs are satisfied and met. Individual and Group Influences on ...

Fashion Merchandising and Design
FMD 256
Ian Mull
FMD 256 Lecture Notes - Lecture 1: Taco Bell, Sunglass Hut International, Luxottica
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The Business of Fashion (Ch.4) Business Expansion and Growth Internal Growth: Horizontal (Retailer opens more stores) Vertical (Company takes over another level ex: owns/makes the fabrics) External Growth: Mergers Diversif...

Fashion Merchandising and Design
FMD 256
Ian Mull
FMD 256 Lecture Notes - Lecture 1: Baby Boomers, Psychographic
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The Environment of Fashion (Ch.2) Four Major environmental factors affecting fashion' 1. Market segmentation (geographic, demographics, etc.) 2. Degree of economic development 3. Class structure 4. Psychological attitudes ...

Fashion Merchandising and Design
FMD 256
Ian Mull
FMD 256 Lecture Notes - Lecture 1: Michelle Obama, Faith Popcorn, Sumptuary Law
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The Movement of Fashion (Ch.3) Trickle-down theory Upper Class Accelerating Factors: Upper Class Wide-spread buying power Sales promotions Upper Middle Class Increased education Upper Middle Class Retarding Factors: Middle...

Fashion Merchandising and Design
FMD 256
Ian Mull
AMD 256 Lecture 1: FMD256-TheNatureofFashion(Ch.1)
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The Nature of Fashion (Ch.1) The primary objective of business is to make a profit! Fashion is evolutionary, not revolutionary! All fashion ends in excess Paul Pioret Fashion business- Includes a levels; The largest indust...

Fashion Merchandising and Design
FMD 256
Ian Mull

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