Class Notes for MKTG 345 at College of Charleston (COFC)

MKTG 345 Lecture Notes - Lecture 5: Social Media Marketing, Web 2.0, Smallworld

OC10673263 Page
9 Sep 2016
0
Online communities: groups of people who come together for a specific purpose, who are guided by community policies, and who are supported by internet
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MKTG 345 Lecture Notes - Lecture 4: Microsite, Jetblue, Social Media Marketing

OC10673262 Page
7 Sep 2016
1
Social footprint: are the marks a person makes when he or she occupies digital space ex comment on amazon. Lifestreams: time ordered streams of entries
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MKTG 345 Lecture Notes - Lecture 3: Social Commerce, Social Media Marketing, Swot Analysis

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5 Sep 2016
3
Class notes social media marketing class september 5th. Key trends in the environment: swot analysis. Key strengths, weaknesses, opportunities, and thr
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MKTG 345 Lecture Notes - Lecture 2: User-Generated Content, Social Media Marketing, Google Scholar

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29 Aug 2016
2
Cloud computing: the general term for anything that involves delivering hosted services online ex google scholar, google translate. Crowd sourcing: col
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MKTG 345 Lecture Notes - Lecture 1: Social Media Marketing, How I Met Your Mother, Alternate Reality Game

OC10673262 Page
27 Aug 2016
3
Horizontal revolution: today information flows across people, not just from big companies to people. Social media: the online means of communication, c
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