MKTG 345 Lecture Notes - Lecture 9: Social Media Marketing, Platform Game, Game Design
Document Summary
Defined as a multiplayer competitive, goal-oriented activity with defined rules of engagement and online connectivity among a community of players. Most social games include a few key elements. Leaderboards: listing of leaders in game competition. Achievement badges: symbols awarded to show game levels achieved and share to the community. Friend(buddy) lists with chat: list of contacts with whom one plays and the ability to communicate within the game. Traditionally gamers have been categorized as either casual or hardcore. Casual games(played by casual players): require only a small amount of time are easy to learn and are readily available. Core games ( played by hardcore players): require a great time investment are highly immersive and demand advanced skill. Gaming is not limited to male teens as once believed. Game design is built upon several layers including. Platform: refers to the hardware system on which the game is played. Mode: the way the game world is experienced.
