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Lecture 11

MKTG 345 Lecture Notes - Lecture 11: Yelp, Barcode, Micropayment

Course Code
MKTG 345

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Class Notes Social Media Marketing 14 October 2016
Social Commerce: subset of e commerce ( i.e practice of buying and selling products
and services via the internet
Social Shopping: refers to situations where consumers interact with others during a
shopping event
Recommendations and Referrals are personalized product endorsements
-recommendations and referrals originate from the recipient’s social group, thus
making them more influential
-recommendations and referrals can be simple or integrated in their execution
Social Shopping Applications and Tools
Other Referral Tools Marketers Can Use
- pick lists
- popularity filters
- share your story
- user forums
- deal directories
- deal feeds
- group buy
- news feeds
- geo-location promotions
find more resources at
find more resources at
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