MKTG 345 Lecture Notes - Lecture 1: Social Media Marketing, How I Met Your Mother, Alternate Reality Game
Document Summary
Horizontal revolution: today information flows across people, not just from big companies to people. Social media: the online means of communication, conveyance, collaboration and cultivation among interconnected people, communities and organizations enhanced by technological capabilities and mobility. Synchronous interactions: occur in real time ex twitter. Asynchronous interactions: do not require all participants to immediately respond ex email. Medium way communication travels a. k. a channel ex word of mouth tv signage. Vechicles are within a medium and it is a way of broad casting a message ex. Social communities: channels of social media focusing on relationships and the common activities people participate in with others who share the same interest or identification. Social publishing: sites which aid in the dissemination of content to an audience. Social entertainment: encompasses channels and vehicles that offer opportunities for play and enjoyment. Social commerce: refers to the use of social media to assist in the online buying and selling of products and services.
