MKTG 345 Lecture Notes - Lecture 5: Social Media Marketing, Web 2.0, Smallworld
Document Summary
Online communities: groups of people who come together for a specific purpose, who are guided by community policies, and who are supported by internet access that enables virtual communications. Social network: a set of socially relevant nodes connected to one or more relations. Members: connected by their relationships with each other. Interactions: behavior-based ties such as talking with each other or attending an event together. Flows: exchanges of resources, info, or influence among members of the network. Objective sociality: the extend to which an object can be shared in social media. Six degrees of separation: an observation that everyone is connected to everyone else by no more than six ties. Everyone is bound to everyone by a trail of 6 people degrees of separation for social media sites fb: 4. 74 twitter: 4. 67 linkedin: 3. Online communities makes us all closer characteristics of online communities interactive platforms of web 2. 0 enable online communities to exhibit basic characteristics such as.