CDES 283 Lecture Notes - Lecture 9: Cmyk Color Model, Color Model, Graphic Design

• School: Chico State University
• Department: Communication Design
• Course: CDES 283
• Professor: hall

Document Summary

G r a p h ic d e s ig n in a n u ts h e ll. Apecrap: audience, purpose, elements, contrast, repetition, alignment, proximity, world wide safest seen color is blue, used in a lot of corporate logos. Hue- the place of a color on the color wheel. Saturation- the relative purity of a color as it neutralizes to grey. Value, also called brightness, luminance, lightness, or tone is the light or dark character of a hue. Value is independent of the hue or intensity of a color. When you convert a color image to black and white, you eliminate the hue but preserve value. Tint- variation of a hue produced by the addition of white. Shade- variation of a hue produced by the addition of black. Intensity is the brightness or dullness of a hue. A hue is made duller by adding black or white, as well as by neutralizing it toward gray (desaturation)