PSYC 110 Lecture Notes - Lecture 1: Bumper Sticker, Ambivalence, Social Cognition
22 Jun 2017
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Document Summary
Psychologists define attitudes as a learned tendency to evaluate things in a certain way. This can include evaluations of people, issues, objects or events. Such evaluations are often positive or negative, but they can also be uncertain at times. For example, you might have mixed feelings about a particular person or issue. Attitudes can be defined as affective feelings of liking or disliking toward an object (which can be basically anything) that has an influence on behavior. As don forsyth describes in his text book (our. Social world), an attitude is not a feeling, a cognition, or a form of behavior; instead, attitudes combine all three components in an. What this all means is that attitudes are made of three components that all influence each other. If one component changes, then it influences the entire attitude structure. In addition, each components not only have an influence on the attitude structure as a whole, but also on each other component.
