RECR 270 Lecture 2: CH 2 The Entrepreneur
6 Oct 2016
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Document Summary
Why study the entrepreneur: small bus. = 80% of all bus. Misconceptions about the entrepreneur: has good idea/everything falls into place, has easy come, easy go attitude, never needs to be analytical, motivated by $ Profile of an entrepreneur: pers. drive, skills, intelligence, success orientation, aware of environ. , social change, mkt trends, tech. adv. , ec. conditions, well thought out shift of resources from area of low productivity higher productivity/financial yield. Characteristics of leisure service entrepreneurs: emphasize growth potential in favor of reaming small/viable operation, commitment to quality of product= key to success, commitment to employee, pers. financial rewards= lower priority than intrinsic rewards of operating bus. The spirit of entrepreneurship: energy/spirit= key factor! Window /right time to break away from org. /start own business. Spirit can be rekindled w/ea. new venture: break corp. rules/press the lim. Entrepreneurship in difficult economic times: starting bus. has adv.
