AVS-3700 Lecture Notes - Lecture 19: Tractor Supply Company, Baby Boomers, Malnutrition
30 Nov 2016
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Document Summary
Consumers don"t always purchase based on logic. Millennials are the largest buying group in the us: they are the target audience for marketers, baby boomers have more disposable income than millennials. Farm and ranch suppliers like tractor supply do not offer much product knowledge. Dry pet food products are most prevalent. People do not always feed their pets what is best for the pets. Only 2% of households in the us have horses. Economy feeds offer a low price in exchange for low digestibility. Grain based feeds are low in calories and therefore, the animal will need to consume a larger volume of feed. Holistic feeds are a growing trend in the us. Thin dogs: hard working dogs, those with a genetic predisposition to thinness, malnutrition. Underweight dogs: example = mother dogs that are left on the side of the road with their pups. Dogs with ideal body condition will appear smooth .
