AP EC 2999 Lecture Notes - Lecture 1: Economic Equilibrium, Food Security, Infant Formula

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Opportunity cost that value of what is forgone is the opportunity cost of doing something else: something must be given up to do something else. Diminishing returns you add more of something while holding everything else constant, the additional benefit from each additional unit eventually begins to decline. Marginality: margin in economic terms refers to the (cid:498)next additional(cid:499) unit, the economic theory of the firm is based on marginal revenues and marginal. It is what happens on the margin that dictates decision making costs: the economic theory of the consumer is based on marginal utility and marginal cost. In the theory of the firm, we call returns revenue. In the theory of the consumer, we call returns utility. Globalization the expansion of firms across national boundaries: commodity processors tend to be on the forefront, three truly global food product procession companies, coca cola, unilever, nestle. Infant formula: critics have three arguments, food security, global concentration, loss of national identity.

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