MKT-3010 Lecture Notes - Lecture 3: Gamification, Sentiment Analysis, Microblogging
13 Mar 2018
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Number of individuals in the person"s social networks such as facebook and linkedin). Influence: in a social media context, the extent to which the person influences others (ex. How much do the people in a person"s network read that person"s content: extended network: in social media, it is the total number of people a person or entity reaches or has influence over. Social media is content distributed through online/mobile technologies used for social interactions (building connections and sharing information). Identify strategy and goals: determine what to promote and focus: 2. Identify target audience: based on location, language, education, gender, age, etc: 3. Develop the campaign: experiment and engage: strong images and design to appeal to the right customers: 4. Monitor and change: review the success: what is the 4e framework for social media and what is entailed in each objective, 1. Excite: mobile apps/games relevant to the product and make it personal: 2.
