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Class Notes for MKT-3020 at Clemson University

CLEMSON UMKT-3020GaubertSpring

MKT-3020 Lecture Notes - Lecture 9: Ecotopia, Greatest Generation, Baby Boomers

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13 Mar 2018
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Microculture (usually called a subculture) a group of people who share similar values and tastes that are subsumed within a larger culture. Each microc
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CLEMSON UMKT-3020GaubertSpring

MKT-3020 Lecture Notes - Lecture 10: Harley Owners Group, Reference Group, Social Influence

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13 Mar 2018
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Professional organizations and social clubs: brand community: group of consumers who develop relationships. Influence and social ties are not as strong
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CLEMSON UMKT-3020GaubertSpring

MKT-3020 Lecture Notes - Lecture 8: Media Culture, Femininity, Masculinity

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13 Mar 2018
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CLEMSON UMKT-3020GaubertSpring

MKT-3020 Lecture Notes - Lecture 5: Dumpster Diving, Online Shopping, Belongingness

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13 Mar 2018
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A general hierarchy of motivation: maslo(cid:449)"s hierar(cid:272)hy of (cid:374)eeds: a theory of hu(cid:373)a(cid:374) (cid:373)oti(cid:448)atio(cid
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CLEMSON UMKT-3020GaubertSpring

MKT-3020 Lecture Notes - Lecture 6: Sigmund Freud, Trait Theory, Psychographic

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13 Mar 2018
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Individual difference variables: description of how individual consumers differ according to specific trait patterns of behavior: marketing managers ar
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CLEMSON UMKT-3020GaubertSpring

MKT-3020 Lecture Notes - Lecture 11: Context-Dependent Memory, Impulsivity, Debit Card

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13 Mar 2018
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Is responsible for productivity in many activities: advertiming: ad buys that include a schedule that runs the advertisement primarily at times when cu
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CLEMSON UMKT-3020GaubertSpring

MKT-3020 Lecture Notes - Lecture 2: Product Differentiation, Market Segmentation

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13 Mar 2018
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Chapter 2_consumer behavior_value and the cb value framework. Framework of internal & external influences that determine the value of a consumption exp
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CLEMSON UMKT-3020GaubertSpring

MKT-3020 Lecture Notes - Lecture 12: Reference Group, Satisficing, Information Overload

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13 Mar 2018
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CLEMSON UMKT-3020GaubertSpring

MKT-3020 Lecture Notes - Lecture 4: Infiniti Qx56, Mazda Rx-8, Message Passing

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13 Mar 2018
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What influences comprehension: comprehension: the way people cognitively assign meaning to (i. e. understand) things they encounter, ex. certain symbol
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CLEMSON UMKT-3020GaubertSpring

MKT-3020 Lecture Notes - Lecture 15: Switching Barriers, Personalization, Starbucks

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13 Mar 2018
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CLEMSON UMKT-3020GaubertSpring

MKT-3020 Lecture Notes - Lecture 13: Bounded Rationality, Rationality, Perceptual Mapping

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13 Mar 2018
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You (cid:373)a(cid:455) look fo(cid:396) gas (cid:373)ileage fo(cid:396) a (cid:374)e(cid:449) (cid:272)a(cid:396), (cid:271)ut if it"s fo(cid:396) (ci
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CLEMSON UMKT-3020GaubertSpring

MKT-3020 Lecture Notes - Lecture 14: Product Classification, Soft Drink, Dishwasher

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13 Mar 2018
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