MKT-4330 Lecture Notes - Lecture 2: Advertising Mail, Summer Camp, Engagement Marketing
Document Summary
All assets included (no price, not yet specifically geared to sponsor) Use that photoshop to incorporate logo (visualization, customization) Essential information (sponsors are going to prepare with other information that they get. Identify both the property and the potential sponsor. Picture of property/events, property logos, potential sponsor logos. Intriguing, you want them to go through the proposal. Protected from competitors (only makes sense if target audience is here. Field of play signage (behind home plate, on the field) Clutter concern (other ads going on at the same time) Experiential marketing: more than just knowing the brand, but experiencing the brand. I. e. can"t say super bowl unless you buy it, have to say "big game" A lot of money because it cost us nothing. Flushing metric: when people walk away from tv based on water levels in towns (people flushing) Retargeting: look at something, go to another site and an ad for that site pops up.