PKSC 1020 Lecture Notes - Lecture 2: Typography, Forklift, Trade Dress
3 Oct 2016
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Provide convenience or utility of use (not in your textbook) You don"t always need every level of packaging for every product. Primary: package directly in contact with the product. Secondary: package holding one or more primary package(s) Tertiary: shipping or distribution package; any box used to ship the product. Example: corrugated box used to ship a number of cereal boxes. Example: stretch wrapped pallet load of corrugated shipping containers. Many products do not require all four levels of packaging. Example: corrugated container holding a refrigerator can be a primary and tertiary at the same time. Example: deodorant sticks have primary package, no secondary but has tertiary and quaternary. See p. 24 of text for figure 2. 1. Containment: oldest packaging function: 24 of text discusses things to consider when selecting a package. Product"s physical form: viscous, free-flowing liquid, solid, etc . Product"s nature (characteristics): perishable, shape, under pressure, etc . Protect package from elements (water, oxygen, light, bacteria, germs, etc )
