PKSC 1020 Lecture Notes - Lecture 1: Corrugated Box Design, Deodorant, Typography
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Functions of Packaging
Packaging Functions Overview
Provide conveience or utility of use
(not in your textbook)
Know these as well as you know your own name!
Levels of Packaging
Package directly in contact with the product.
Example: cereal bag inside a box
Package holding one or more primary package(s)
Example: box holding bagged cereal
Shipping or distribution package
Example: corrugated box used to ship a number of cereal boxes
Example: stretch wrapped ballet load of corrugated shipping containers
Many products do not require all four levels of packaging.
Example: Corrugated container holding a refrigerator can be a primary and tertiary at
the same time