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Class Notes for Parks Rec and Tourism Mgt at Clemson University

PRTM 8010 Lecture Notes - Lecture 1: Central Tendency, Firstclass, Analysis Of Variance

Babbie Chapter 14; Dillman Chapter 4 & 7 Survey implementation • Do you have any practical, specific tips for implementing surveys? o Write a detailed implementation plan- where you are going, how you...

Parks Rec and Tourism Mgt
PRTM 8010
Jeffrey Hallo
PRTM 8010 Lecture Notes - Lecture 3: Codebook, Content Analysis, Concept Map

Babbie Chapters 10 and 13 • A note on Babbie’s terminology – Field research versus qualitative research (use) • Remember, qualitative research is not about numbers, it is about non-numeric data • Remember, quali...

Parks Rec and Tourism Mgt
PRTM 8010
Jeffrey Hallo
PRTM 8010 Lecture Notes - Lecture 2: Response Bias, Apple Pie, Gift Card

Babbie Chapter 9; Dillman Chapter 1-3 • What’s a survey? What’s a questionnaire? o A survey is a means of data collection, not necessarily have questions- it is a more general term. Most people us...

Parks Rec and Tourism Mgt
PRTM 8010
Jeffrey Hallo
PRTM 8010 Lecture Notes - Lecture 4: Content Analysis, Nude Beach, Random Assignment

Babbie, Chapters 11 and 12 Evaluation research • What is evaluation research? Please note that this type of research is often referred to as program evaluation or outcome assessment. Research undert...

Parks Rec and Tourism Mgt
PRTM 8010
Jeffrey Hallo
PRTM 8010 Lecture Notes - Lecture 5: Multiple Dispatch, Scientific Journal

Mixed Methods Research – Teddlie and Tashakkori Mixed Methods Research notes- Why use it? Fills in gaps that m...

Parks Rec and Tourism Mgt
PRTM 8010
Jeffrey Hallo
PRTM 3420 Lecture Notes - Lecture 8: World Trade Organization, Travel Promotion Act Of 2009, Greenville, South Carolina
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 What is Tourism? “Tourism is the study of man away from his usual habitat, of the industry, which responds to his needs, and of the impacts that both he and the industry have on the host’s socio-cultural, econo...

Parks Rec and Tourism Mgt
PRTM 3420
Dr.F
PRTM 3420 Lecture Notes - Lecture 10: Southwest Airlines, Yield Management, Durable Good
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 Unique Selling Proposition: Basing your price on the uniqueness of your service/product  Distance Decay Factor: The further away you are the less people will come  Opportunity for Packaging: The idea ...

Parks Rec and Tourism Mgt
PRTM 3420
Dr.F

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