PRTM 3420 Lecture Notes - Lecture 10: Southwest Airlines, Yield Management, Durable Good
14 Apr 2016
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Document Summary
Unique selling proposiion: basing your price on the uniqueness of your service/product. Distance decay factor: the further away you are the less people will come. Opportunity for packaging: the idea of the opportunity for packaging is not so new. It involves staying at places and inding things to do around the area and/or the next town over. The travel experience is intangible, you have to be there (a combinaion of you, shops and events, and the moment) it is a durable good like a car or washing machines because of the recollecion phase. Regression: going back to places you"ve been to before. If you know when people plan their trips then you can ofer adverisements at a good ime. Time and money are the top traveling constraints. If you know the constraints you can make a family package.
