AM 101 Lecture Notes - Lecture 22: Formal Wear, Industrial Revolution, Root Mean Square
1 Nov 2016
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History: oldest of u. s. apparel industries, signature of station in life, usually custom made, industrial revolution changed style- mass production, created managerial class of men- new role model. New rich tycoons came from working class roots : tailored dark colored suit- white shirt- tie for 150 years, 1980"s- john malloy dress for success . Men"s wear industry: divided into rms making different types of apparel, tailored. Men"s suits: manufacturing in u. s. - northeast, tailoring-long, complicated process. Monday, october 31, 2016: sizing- chest measurement (36,38,40,42,44,46,48,50) Pants- waist measurement- 6 to 7 differential from waist measure. Waist + inseam length- 38 waist/ 32 inseam. Men"s sports and active wear: golf, tennis, leisure, ski, running-leisure wear, surf, skate, street, young men"s, contemporary. Monday, october 31, 2016: specialty trends in retailing. Adapting to changes in buying behaviors of consumers- women and men. Men interested in fashion: men"s wardrobes. Suits for formal business and social occasions. Casual- separates for work and after-work socializing.
