AM 101 Lecture 26: AM 101- chapter 18: fashion retailing
14 Nov 2016
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Fashion business: goods must be where the people, people must come to where the goods are, what sin the stores must be desired, must be brought by the people, seeing, desiring, paying possessing. The ve r"s: right merchandise, at the right price, in the right place, at right time, in right quantities. 1st department store- mid 1900"s: macy"s- 1st u. s. department store- 1860, wanamaker"s -philadelphia- 1976. Department stores: general lines of apparel- multi-department soft goods, home furnishings, fashion orientation. Monday, november 14, 2016 week 13 day 1: full markup policy, agship store. Branch stores: buyers purchase for speci c areas/ departments, entertainment is key too shopping experience. Specialty stores: focuses on speci c type of merchandise, carries one category of merchandise or closely related categories- well de ned target market. I. e. lingerie: limited but deep assortment of merchandise, carry merchandise of one manufacturer or brand, one to two zones, private label retailers. Monday, november 14, 2016 week 13 day 1.
