AM 101 Lecture 30: AM 101-chapter 20 part 1
Document Summary
Services: the action of helping or doing work for someone , fashion publications, trade publications, broadcast media, advertising, public relations, store, relations, store design, visual merchandising, market research, trade associations. Advertising: paid for by the manufacturing company or retailer, campaign with strategy between client and agency, expensive, visual ads in magazines, some tv or radio, advertising money are moving from traditional media to digital, social media. Publicity: free, voluntary information about a product or company, reported by person/agency outside of fashion company, inform or enhance public interest, editorial/ reporting. Fashion magazines: rst magazine godey"s lady"s book- 150 years ago, fashions that appear in magazine articles- editorial credit** The most important publicity in the fashion industry. Lists retail stores where clothes can be purchased. Publicity reinforces paid advertising massages: women"s fashion magazines- vogue, harper"s bazaar, marie claire, elle, men"s fashion magazines- gentleman"s quarterly (gq), men"s health, esquire (regarded as authority in men"s fashion)