SPCM 341 Lecture Notes - Lecture 1: Techtv, Nielsen Ratings, Ota Broadcasting

• School: CSU
• Department: Communication Studies
• Course: SPCM 341
• Professor: Kit Hughes

Document Summary

Tv as a cultural institution: cultural, social, political source, agenda setting, norms, gender roles, financial hardship, class, sex, entrepreneurship, reinforcing ideas, values, beliefs, cultural hierarchies: taste and othering, key part of media landscape, conglomeration, employment, convergence. Tv as an industrial opportunity: for laborers, economic growth, change. Tv as survivor and innovator: adaptive to new technologies, cable, streaming services, youtube. Cultural studies and the integrated method: relationship between text and context: texts, culture, industry and regulation, technology, audiences. Who decides and how: ratings (total viewers), cost to produce-relative to ratings, focus groups, previous success, embedded advertising, cost. Mass medium ( broadcast ) over the air (ota: one-to-many, ota tech, performance -> video transmission -> receiver. Broadcasting is not tv: broadcasting can be sent over tv or radio. Licensing: radio act 1927, communications act 1934: local stations, public interest, convenience, necessity gov. regulation, what public needs/wants (as interpreted by advertisers, ratings agencies, executives) Local advertiser -> local broadcaster -> audience (loop)