Structuralists look for specific conditions under which meaning becomes apparent. Takes the ideas of the arbitrary, relational and constitutive nature of linguistic signification and pushes it to the extreme level. Suggests that considering full implications about the nature and functioning of linguistic signs has radical consequences it completely changes how we have been used to thinking about ourselves and our world, our value systems. The biggest thinker and big name you all should know: jacques derrida, french philosopher. Our thoughts and perceptions of reality work by a process that is very similar to the process by which language functions. The process of exclusion through which linguistic signs work (the relational ) is also fundamental to our consciousness; it is the process of cognition, of how we think and gain knowledge. This relationality and process of exclusion, derrida terms diff rance : a process of deferment in time and difference in space.