ECON 202 Lecture Notes - Lecture 12: Market Power, Taipei Metro, Marginal Revenue
Document Summary
A price-taking producer (or consumer)- is a producer (consumer) whose actions have no effect on the market price of the good it sells or buys. A perfectly competitive market- is a market in which all market participants are price takers. A price-taking firm faces a perfectly elastic (horizontal) demand curve for its product even if the entire demand curve in its market is downward-sloping. Producers are all price-takers, none of these have a large market share. Standardized product (commodity): consumers regard the products of all producers as equivalent. Free entry and exit: producers can easily enter and exit an industry. That the # of producers in an industry can adjust to changing market conditions. That producers in an industry cannot artificially keep other firms out. Barriers to entry prevent free entry: control of an input, economies of scale, technological superiority, government restrictions (patents, copyrights). Optimal output rule: profit is maximized by producing the quantity .