ECON 202 Lecture Notes - Lecture 4: Normal Good

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Determinants of elasticity: necessities vs. luxuries, availability of substitutes, relative price to income. Demand for low-priced goods is relatively inelastic. Demand for high-priced goods is relatively elastic: time. The goal of sales it to receive total revenue: If demand is elastic, price increase the price the total revenue will decrease. If demand is inelastic, price increase = total revenue increase. If de(cid:373)a(cid:374)d is u(cid:374)itary elastic, total re(cid:448)e(cid:374)ue (cid:449)o(cid:374)"t cha(cid:374)ge. Price effect = the change in revenue due to change in price. Quantity effect = the change in revenue due to a change in quantity. Cross-price elasticity of demand = the % change in quantity demanded of x divided by the % change in price of y. Substitute goods: goods that can replace each other; when the price of good x rises, the demand for good y increases: cross-price should positive (same direction) Complementary goods: goods frequently consumed in combination: cross-price should be negative (opposite directions)

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