JTC 100 Lecture Notes - Lecture 5: Creative Writing, Media Planning, Digital Literacy

• School: CSU
• Department: Journalism + Tech Commun
• Course: JTC 100
• Professor: Joseph Champ

Document Summary

News issues, events, developments of ongoing stories. Journalism carries a moral role in a democracy. Importance socio-(cid:272)i(cid:448)i(cid:272) or orie(cid:374)tatio(cid:374) (cid:448)alue; (cid:862)(cid:374)eed to k(cid:374)o(cid:449)(cid:863) Seeks to do quality journalism despite cost. Often involves controversy or conflict, impact or consequence, timeliness. Can also include psychological proximity, human interest, unusual or deviance. Do(cid:374)"t (cid:449)a(cid:374)t to spe(cid:374)d too (cid:373)u(cid:272)h ti(cid:373)e a(cid:374)d (cid:373)o(cid:374)ey. Seeks to reach the largest audience/readership possible. Often involves unusual or deviance, prominence (celebrity), psychological proximity. Can also include controversy or conflict timeliness. Thinks about when and where to catch customers. Attempts to u(cid:374)dersta(cid:374)d a(cid:374)d (cid:862)ad(cid:448)o(cid:272)ate(cid:863) for the (cid:272)usto(cid:373)er. They know what the customer wants, and to what they respond. Writes: sales presentations; tv/radio commercials; print ads; social media. Produces advertising for visual and audio platforms. Makes it (cid:862)real (cid:449)orld(cid:863), e. g. , (cid:271)ill(cid:271)oards, pri(cid:374)t ads, (cid:271)ro(cid:272)hures. Utilize research to place ads in best place for customer. Functional illiteracy: minimal reading/writing skills inadequate for daily living/employment.