JTC 100 Lecture Notes - Lecture 30: E-Reader, Hulu, Buzzfeed
Document Summary
Computers, the internet , and the future of media. 96% if 18-29 years olds are online, compared to 58% of those 65 and older. The average adult spends more than 20 hours a week online. Everything you do online is tracked by third party companies. This data is collected and aggregated for sale to marketers. This information is used to sell you products through advertisements online and in other forms. 77% of smartphone owners download non-native apps to their phone. 60% of these people have chosen to not install an app when they discovered how much personal information it required. 43% have uninstalled an app after discovering how much personal information ins required. The fcc is concerned they will use personal information learned from web use to sell targeted ads cable tv. New rules will require isps to get your consent before selling or giving out your personal information.