JTC 355 Lecture Notes - Lecture 13: Sex In Advertising, Super Bowl, Economica
16 Sep 2016
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Elements of greate advb. (5 things) potent strategy relevant stands out strong selling idea built into a campaign (nt just 1 ad) 3rd party gives cred guarantees trial samples/offers warranties reputation demonstrations testimonials pppl who are relevant real ppls thse with experience copy styles factual cut and dry imaginative emotional very effective, think about love hate fear comparative advtisin. Kiss not selling prudcts, benefits, sex sells celeps. Color go with the flow avoid ambiguity heighrtn contrast use kids and aminals if it has lots of copy, make inviting. Writing for web burson-marsteller"s e-fluentials verify ad claims, share opinions, content is king, don"t like puffery. Color impact (specific colors to keep in mind blue coldest, most appeal, frozen food, sweet, red second favorite, hot, action, soup, meat, manly. Green health, freshness brown manly, earthy, woods, age, mellow black sophistication ,high end yellow catchy, esp. with black orange edible color, good with brown, used for autumn and things to eat.
