JTC 351 Lecture Notes - Lecture 1: Pathos, Persuasive Writing, Retail
7 Sep 2016
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Document Summary
Marketing: a process that ensures the right product reaches the right target audience at the right time. Public relations: the strategic management of creating and maintaining relationships between an organization and its various publics. Advertising: designated within the promotions category of marketing, ads are created to develop brand awareness, self a product, gain customer loyalty and more. Goals (have to be able to measure) Objectives (have to be able to measure) Strategies (tactics make up a strategy: communication, evaluation. Owned media: organization that we work for allows for direct access to get out the message we want. Personal bias: who am i and what am i bringing to this piece. Research is a prelude to writing: search engines. Writing guidelines: outlining the purpose- understand your message, sentences- be clear and concise. 15-17 words per sentence (max: paragraphs- shorter chunks of info is better.
