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Class Notes for Marketing at Colorado State University

Exam Study Guides for Marketing Courses

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MKT 305 Lecture 10: MKT 10-31-18
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MKT 10-31-18 Wednesday, October 31, 2018 11:01 AM Learning objectives: 1. know the advantages and disadvantages of the promotion methods a marketing manager can use in strategy planning. 2. understand t...

Marketing
MKT 305
Laurie- Ann Mitchell
MKT 305 Lecture Notes - Lecture 9: Total Quality Management, Marketing Mix
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MKT 10-10-18 Wednesday, October 10, 2018 10:56 AM Video Lectures: Chapter 9 Learning Objectives 1. understand how product life cycles affect strategy planning. 2. describe what is involved in de...

Marketing
MKT 305
Laurie- Ann Mitchell
MKT 305 Lecture Notes - Lecture 7: Predictive Analytics, Big Data, Scientific Method
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MKT 305 92618 Wednesday, September 26, 2018 11:07 AM Learning Objectives 1. Discuss marketing information systems 2. Understand the scientific approach to marketing research 3. Cite methods for collecting secondary and pri...

Marketing
MKT 305
Laurie- Ann Mitchell
MKT 305 Lecture Notes - Lecture 8: Toner, Sunscreen
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MKT 305 10318 Wednesday, October 3, 2018 11:14 AM Next exam, chapters: 8, 9, 10, 12 Consumer product classes Convenience products staples things you buy all the time milk bread impulse candy gum emergency sunscreen at vaca...

Marketing
MKT 305
Laurie- Ann Mitchell
MKT 305 Lecture Notes - Fall 2018 Lecture 4 - Social influence, Problem solving
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MKT 305 9-19-18 Wednesday, September 19, 2018 11:05 AM Differences between chapters 5 and 6: how consumers buy vs. how businesses buy Person making decisions Economic needs -economy of purchase ...

Marketing
MKT 305
Laurie- Ann Mitchell
MKT 305 Lecture Notes - Lecture 6: Video Lesson, Purchasing Manager
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Chapter 6 Video Lectures Saturday, September 15, 2018 12:30 PM Chapter 6: Learning objectives: 1. Name and give examples of the different types of business and organizational buyers 2. Describe how org and bus...

Marketing
MKT 305
Laurie- Ann Mitchell
MKT 305 Lecture Notes - Lecture 5: Video Lesson, Psychographic, Selective Perception
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Chapter 5 Video Lectures Friday, September 14, 2018 9:01 AM Preview Videos: Chapter 5: Learning objectives: 1. Describe how economic needs influence the buyer decision process 2. Understand how psychological variables affe...

Marketing
MKT 305
Laurie- Ann Mitchell
MKT 305 Lecture 3: MKT 305 9-5-2018
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MKT 305 952018 Wednesday, September 5, 2018 11:01 AM Exam: 12:00 12:50 40 question exam 8 questions from chapter 3 revolve around learning objectives from ch3 videos *know the ones that are underlined Tips and tricks: Rev...

Marketing
MKT 305
Laurie- Ann Mitchell
MKT 305 Lecture Notes - Lecture 4: Video Lesson, Market Segmentation, Marketing Mix
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Chapter 4 Video Notes Monday, September 10, 2018 9:14 AM This video covers: know what content will be covered in CH 4 know which learning objectives are most important Segmentation Targeting defining markets dimensions to...

Marketing
MKT 305
Laurie- Ann Mitchell
MKT 305 Lecture Notes - Lecture 2: Competitor Analysis, Strategic Planning
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Chapter 3 Video Notes Thursday, August 30, 2018 2:01 PM Learning objectives: 1. know variables that shape the environment of marketing strategy planning 2. understand why company objectives are important in guiding marketi...

Marketing
MKT 305
Laurie- Ann Mitchell
MKT 305 Lecture Notes - Lecture 1: Customer Relationship Management, Customer Satisfaction, Marketing Mix
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MKT 305 8-22-18 Wednesday, August 29, 2018 11:00 AM Marketing's value to consumers, firms, and society For next week: EXAM NEXT FRIDAY 9/7 WE HAVE CLASS Check for study guide -40 questions ...

Marketing
MKT 305
Laurie- Ann Mitchell
MKT 305 Lecture Notes - Lecture 1: Triple Bottom Line, Customer Relationship Management, Customer Satisfaction
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MKT Week 1 Video Notes Thursday, August 23, 2018 11:19 AM Chapter 1 Why are there so many smartphones? Why are there so many breakfast foods? -Wide range of customer desires What is marketing about? -more ...

Marketing
MKT 305
Laurie- Ann Mitchell
MKT 410 Lecture Notes - Lecture 1: Qualitative Research, The Focus Group, North American Industry Classification System

Introduction 1/18/2017 3:48:00 PM Marketing research and decision making -Marketing research: links consumer, customer, and public to the marketer through informa...

Marketing
MKT 410
Gina S Mohr
MKT 361 Lecture Notes - Lecture 1: Elaboration Likelihood Model, Customer Experience, Brand Awareness

Introduction 1/17/2017 5:29:00 PM Consumer behavior as a field of study -Set of value-seeking activities that take place as people go about addressing and attempti...

Marketing
MKT 361
Marisabel Romero Lopez
MKT 305 Lecture Notes - Lecture 3: Weight Watchers, Target Market, Marketing Mix

Marketing Management Plan marketing activities o Set goals o Evaluate opportunities o Create strategies and plans Direct implementation of the plans Control plan...

Marketing
MKT 305
firooz
Business Administration
BUS 343
All Professors
Permachart - Marketing Reference Guide: Predatory Pricing, Sales Promotion, Marketing Mix

Introductory Marketing 2 Introductory Marketing 3 permacharts TM ...

Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The ability to effectively match a product or service to a need requires a well rounded understanding of the selling, public relations, and advertising that makes...

MBA - Master's in Business Admin
MBA 643
All Professors

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