Chapter One: The Science of The Social Side
Influences of social processes of the way people:
• Think (thoughts)
• Feel (feelings)
• Behave (behavior)
How is this different than personality?
• Personality: Focus on private, internal functioning & differences between people.
• Social: Focus on how “most” people would react in a given situation, generally.
• Social Cognition: How are we thinking?
◦ Attributes, attitudes & behavior
• Social Influence:
◦ Conformity, obedience, group influence
• Social Interactions:
◦ Positive & negative aspects of relating to others.
• Curious:Ask questions.
• Skeptical: Not everything we read is true.
• Objective: Remain as free from bias as possible.
• Humble: Realize we are vulnerable to errors.
• Open-minded: Commitment to change one's views to favor evidence.
• Accurate: Precise & careful data.
What Is Research?
How Social Psychologists Answer questions:
• Scientific Method
◦ Select topic-Generate hypothesis- Test & collect data-Analyze data & draw conclusions.
• Why can't we just ask?
◦ Stanley Milgram's work in obedience (1963)
▪ 60% shocked patients to point of pain.
◦ Hofling Hospital Experiment (1966)
▪ 21/22 nurses administered dangerous dose o