• Manipulating one or more factors (IV) to observe the effect on an outcome (DV), while other
variables held constant.
• Control group
• Random assignment- equal opportunity
• High knowledge of causality
• Behavior change, artificial setting
• Informed consent, debriefing, confidentiality
◦ Withhold or conceal information
◦ Aim to minimize harm/ discomfort
Hawthorne Effect: Re-activity to research in response to awareness of observation.
The Golden Rule: Human research participants are an end unto themselves and not a mean to an end!
• Participants are going a favor by participating in our research.
Social Cognition: How we process social information.
• Availability Heuristics: If so