PSY 352 Lecture Notes - Lecture 13: Implicit-Association Test, Classical Conditioning
Document Summary
Background attitudes are formed via classical conditioning multiple pairings. Hypothesis attitudes can be formed iplicitly through classical conditioning. Pair cs not with 1 word but several similarly balanced items. Task respond quickly when specific items appear. (cid:862)filler ite(cid:373)s i(cid:374)terfered with reactio(cid:374) ti(cid:373)e(cid:863: rate items pleasantness including pokemon on -4 to +4 scale. Results: pleasantness positive us pokemon rated higher than negative us, awareness not aware of pairings. People can be conditioned without awareness of contingencies. Now can focus on changing these formations.