SPCM 100 Lecture Notes - Lecture 9: Intertextuality, False Consciousness, Exaggeration

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Easter egg - clues, sight gags, jokes: inside jokes, homage - wink, nod, callback, paying respect to another text. Parody - exaggeration for comedic effect: it is much funnier if you"ve seen the original. Re-enactment: perform again, mash up, combination of multiple sources, freddy vs jason. A can be powerful amplifiers of particular ideologies: who can consume the text, shape ideas of those who do, see ourselves as individuals. Marist critic: ideology is a false consciousness: a false set of ideas perpetuated by the ruling class (hegemony, go to school -> get a job -> buy a house and fill it with stuff. Invisibility: there is no "outside" of ideology: bad breath; rose colored glasses; fish bowls, your/my culture: yours is weird, mine is not. Ideologies are reproduced and normalized via state-sanctioned institutions such as schools, churches, and media: what it means to be (a) _____, what (a) _________ should do and think.

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