ANTHR 1400 Lecture Notes - Lecture 4: Consumerism, Commodity Fetishism, Herbert Marcuse
Document Summary
20 september 2017: karl marx (1818-1883, durkheim and weber disagreed with marx, key ideas, class conflict social change, ruling ideas/ruling class. Power produces ideas: the ruling ideas in society are an ideology. Base/superstructure: base=political economy, superstructure=social institutions, we organize society into a workforce. There will be a conflict b/n the workers of the world and those in charge of the workers. Equality no more need for values that create conflict, social hierarchy. Sense of optimism: universal humanity can arise from destruction of colonial exploitation, fundamental changing material factors individual blue collar workers can become part of the captains of industry. Society can be trapped in its own belief structures blind to their own hubris: conflict and culture, divide and rule, racism, sexism, other forms of prejudice, with equality (communism) the needs for values linked to specific. Intractable probelm of conflict unless there is equality interests disappears: universal brotherhood (what happens to cutlureal difference, role of science.