AJ 025 Lecture Notes - Lecture 27: Digital Millennium Copyright Act, Meta Element
4 Oct 2020
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Meta tags: key words that give internet browsers specific information about a web page. Can be used to increase the likelihood that a site has nothing to do with the key words. Sites can appropriate key words of other sites w/ more frequent hits so that they appear in the same search engine. Using another"s trademark in a meta tag w/o owner"s permission trademark infringement. Dilution occurs when a trademark is used, without authorization, in a way that diminishes the distinctive quality of the mark. Claim of dilution does not require proof that consumers are confused by a connection between authorized/unauthorized use and the mark. Licensing: a company may permit another party to use a trademark (or other intellectual property) under a license. When downloading an application on mobile device, typically entering into a license agreement (license to use software, not ownership rights) Frequently include restrictions that prohibit licensees from sharing the file/using it to create similar software applications.
