COM 100 Lecture 6: Persuasive Speaking
7 Jun 2018
School
Department
Course
Professor
Persuasion
● Communication intended to influence choice
○ Intentional
○ Involves influence, not control
Persuasive Speeches
● Supporting materials that prove
● Language that includes emotional words
● Delivery that is more forceful and direct
Speech Types
● To convince: ask audience to agree
● To actuate: ask audience to take a particular action
Preparation Steps
● Determine topic, position statement, & type of speech
○ Position statements
■ Statement of fact: something is or is not true
■ Statement of value: something is or is not good
■ Statement of policy: something should or should not be done
● Analyze audience
○ Current opinions and objections
○ Existing relevance, beliefs & values
○ Basic needs
○ Attitudes
● Rough-out main points
● Research topic
● Determine method to organize main points
○ Persuasive Patterns
● Claim
● Casual
● Problem-solution
● Comparative advantages
● Criteria satisfaction
● Expand rough draft outline into preparation outline or storyboards
● Develop introduction & conclusion
● Make sure speech is ethical
● Prepare visual aids & speaking notes
● Research your speech
Motivated Sequence
● Attention step
● Need step
● Satisfaction step
● Visualization step
● Action step
Cite Evidence
● Assertion + evidence + source
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