COM 204 Lecture Notes - Lecture 3: Value Proposition, Value Judgment, Jargon

• School: Cal Poly Pomona
• Department: Communication
• Course: COM 204
• Professor: Richard Kirkham

Document Summary

Introduction: a clearly stated proposition is crucial to establishing the responsibilities of advocate and opponent in the process of argumentation. Is a statement that identifies the argumentative ground and points to a change in belief or behavior. Identifies the limits of the topic of argument, places the burden of proof on the advocate, and gives presumption to the opponent. Controversy: is a dispute or difference of opinion about something. Are phased in terms of a change in belief or behavior, stating the locus of disagreement and whether that disagreement is over a proposed change in belief or behavior. Selecting terms for definition: *first: to define the key terms that describe the argumentative ground. We phrase the locus of disagreement as a proposition so that important words and phrases that may need clarification are made more obvious to arguers and their audiences.