EC 201 Lecture Notes - Lecture 13: Average Cost, Monopolistic Competition, Natural Monopoly

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23 Nov 2016
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Agenda 11/23/16: monopoly - chapter 13, perfect competition h. w. Four principal models of a market structure: perfect competition, monopoly, oligopoly, monopolistic competition. Market structures based on two dimensions: number of producers, whether goods offered are identical or differentiated, differentiated goods are goods that are different but considered somewhat substitutable by consumers (coke vs. pepsi) When a company, firm, or corporate controls over 65% of the market = monopoly. Natural monopoly: average total cost is falling over the relevant output range. A natural monopoly arises when fixed costs required to operate are very high -> the firm"s atc curve declines over the range of output at which price is greater than or equal to average total cost. An increase in production by a monopolist has two opposing effects on revenue: Quantity effect: one more unit is sold, increases total revenue by the price at which the unit is sold.

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